While the government has signed MoU (Memorandum of Understanding) with eCommerce major Flipkart, it has partnered with many others including Amazon India, NDTV Ethnic Retail, Craftsvilla to spur reach of handloom market.
The company has partnered with YourTailor.in for Bengaluru while in other cities it has roped in similar start-ups to boost the move through vendor-partner relationship.
Etsy-like marketplace for ethnic products, Craftsvilla.com, has raised $34 million - or Rs 220 crore - led by existing investors Sequoia Capital India and Lightspeed Venture Partners.