Croma

Croma brought drastic change in its product display technique and remodeled its existing stores into experiential theater to win over e-commerce race.

Croma, the multi-brand consumer durables and electronics retail chain of the Tata Group has always been in the forefront of innovation and customer service.

Tata Group owned Infiniti Retail which operates a chain of stores under the Croma banner,is undergoing a change in top level leadership roles.

Tata Group's electronics retail chain, Croma revealed that it is eyeing 40 per cent growth in its private label sales, with revenue of Rs 250 crore by the end of the current fiscal, as per a report in PTI.

Infiniti Retail's Croma and Snapdeal.com announced their strategic partnership to create a brick and mortar plus online model.

E-retailers are all geared to get best out of the sales on 12.12.12.