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How Fine Jewelry Business Can Survive on Video Calls or Home Appointments

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Major players like Tanishq adopted augmented reality, video calling, virtual jewelry try-on, real-time live assisted chat, and appointment-based walk-ins in selected stores across the country to attract buyers.

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What Does it Take for International Brands to Succeed in the Indian Market?

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The company has to find the right way of connecting with customers to build that brand loyalty.

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Why Social Listening is Beacon of Hope for Retail Industry Post-Covid

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At present, the biggest hurdle for retailers is how to continue to engage the customer amid the pandemic while tackling a decline in sales.

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How Tech-Enabled Supply Chains are Driving End Customer Growth?

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The fashion industry is fast-paced and highly globalized, with clothing designed in one country, raw materials sourced from another, manufactured in yet another, and despatched to customers in various countries - this is the 'logistics of fast fashion'.

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Top 4 best practices of brand reputation management

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Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arent buying it, none of your branding efforts matter

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What machine learning can bring to the e-commerce sector

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Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.

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How to Identify Your Target Market

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India's Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be at par with the physical stores in the next five years.

Retail analytics paramount for retailers

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Why retail analytics is so important today?

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Retail analytics has become paramount for success of brick-and-mortar stores and is helping retailers notch up the positive impact of their consumer engagement activities.

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Flipkart to shut its grocery delivery app 'Nearby'

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One of India's largest e-commerce firms Flipkart will shut its groceries delivery app 'Nearby' in less than five months after the company started testing it.

Exclusively ties up with International brands

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Snapdeal's high-end fashion portal 'Exclusively' all set to tie-up with international brands

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Snapdeal's premium fashion vertical Exclusively.com is geared up to set offices in New York and London to on-board premium international brands.

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Get delivery of your products at Delhi metro station

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From February this year, Delhi Metro stations will also serve as terminals for e-commerce sites.

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OLD IS GOLD: For India, Refurbished is As Good As New!

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The refurbished goods market is an emerging category and can, in times to come, attract a large number of customers to become its rabid fans.

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Teesort turn profitable using traditional business model

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Teesort, founded by siblings Atul and Alok Agarwal is India's first profitable online fashion brand, which has gained profits amid several small to big e-commerce ventures.

Kalyan Jewellers invests to woo consumers

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Kalyan Jewellers invests Rs200 crore to improve consumer experience

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Leading jewellery brand Kalyan Jewellers recently revealed its plans to foray into the Chennai market.Further,the company is investing around Rs200 crore for its first showroom in Sir Theyagaraya Road in T Nagar, the hub for jewellery.

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Improving customer loyalty through in-store mobility

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With emerging retail channels and higher competition, today's retailer needs to exploit new ways of inspiring customer loyalty as customer satisfaction is not enough, customer delight is the new mantra for customer retention.

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Good customer service gains from competitors

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One firm's loss can be another's gain! Savvy businesses can win over customers who walk away unhappy with another firm's services, new research has shown.

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Honda Motorcycle & Scooter to add 1,000 customer touch points in current fiscal

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Honda Motorcycle & Scooter India aims to add another 1,000 customer touch points in the current fiscal.

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Customer: The king

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2013 will see the continued pace of change. Consumers are more demanding and are changing their demands.

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Mall management: Key to success

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Asset management is emerging as a key function to ensure the success of organised retail and stay ahead of competition.

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Making the most of waiting time

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It is hard enough to get shoppers into stores these days, but no buyer wants to delay their time getting out either. Many retailers are seeking ways to speed checkout lines as a means to improve customer services, fuelling the growth of queue mgmt in a re