Major players like Tanishq adopted augmented reality, video calling, virtual jewelry try-on, real-time live assisted chat, and appointment-based walk-ins in selected stores across the country to attract buyers.
The fashion industry is fast-paced and highly globalized, with clothing designed in one country, raw materials sourced from another, manufactured in yet another, and despatched to customers in various countries - this is the 'logistics of fast fashion'.
Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.
Leading jewellery brand Kalyan Jewellers recently revealed its plans to foray into the Chennai market.Further,the company is investing around Rs200 crore for its first showroom in Sir Theyagaraya Road in T Nagar, the hub for jewellery.
With emerging retail channels and higher competition, today's retailer needs to exploit new ways of inspiring customer loyalty as customer satisfaction is not enough, customer delight is the new mantra for customer retention.
It is hard enough to get shoppers into stores these days, but no buyer wants to delay their time getting out either. Many retailers are seeking ways to speed checkout lines as a means to improve customer services, fuelling the growth of queue mgmt in a re