customers

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author | Nov 14, 2018 | comments ( 0 ) |

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author | Nov 13, 2018 | comments ( 0 ) |

How Supply chain companies handle festive rush?

E-commerce companies now need to ensure that they adhere to their SLAs to provide on-time deliveries to their customers.

BY Guest author | Nov 12, 2018 | comments ( 0 ) |

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan | Nov 01, 2018 | comments ( 0 ) |

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author | Nov 01, 2018 | comments ( 0 ) |

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author | Nov 01, 2018 | comments ( 0 ) |

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau | Oct 26, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava | Oct 16, 2018 | comments ( 0 ) |

Why â€˜smallerâ€™ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan | Oct 15, 2018 | comments ( 0 ) |

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan | Oct 13, 2018 | comments ( 0 ) |