Many e-retailers rely on traditional fraud solutions and internal review processes to tackle abuse-related losses. Unfortunately, these can be ineffective ways to address policy abuse.
The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market.
As per the study by Salesforce, "51 percent of consumers expect that companies will anticipate their needs and make relevant suggestions before they even make contact."
The reinvention of the D2C business is all about building an intimate understanding of your customers in much the same way as the neighborhood store but through technology and digital experience.
Luxury shopping globally has faced its biggest obstruction to date. Shifting to e-commerce has become a necessity, which gradually is growing into shaping the habits of the customers as well as the potential customers.
GST has made selling items pan India a lot easier and transparent than it was earlier. In the past, selling in different states meant maintaining different compliance and rates for each one of them.
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
Real-time data has a big role to play in engaging with consumers, as it enables organisations to understand their customers' behaviours and attitudes towards their services.