Hyperlocal Geofencing: How Brands can Target Customers on the Go
4Min Read
Studies show that geofencing capabilities make location-enabled notification-based marketing 10 times more effective than standard push messages.
Customers
Total 38 Results
Flash Sale: How to do it Right?
3Min Read
Unsuccessful flash sales can result in bad profits, hurt brand image, and attract disloyal, one-time-only customers.
Fighting Smart Against Policy Abuse in Online Retail
3Min Read
Many e-retailers rely on traditional fraud solutions and internal review processes to tackle abuse-related losses. Unfortunately, these can be ineffective ways to address policy abuse.
The Growth of Skincare Market in India and the Rise of Informed Indian Customers
4Min Read
The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market.
Why Personalization is the Way Forward for Retailers to Succeed
3Min Read
As per the study by Salesforce, "51 percent of consumers expect that companies will anticipate their needs and make relevant suggestions before they even make contact."
How Digitalization Helped Small Businesses Gain New Customers Amid Pandemic
2Min Read
28 percent of MSMEs and startups witnessed a growth between 100-500 percent in their sales through online channels in the last 12 months.
How Chatbots are an Integral Part of CX Management for Businesses
3Min Read
Chatbots are extremely useful for customers who aren't too happy about searching the products and doing any research.
Adapting to the Change: The Jewelry Sector's Outlook in the New Normal
2Min Read
In the current climate, customers who do have money to spend are being mindful of how they spend it: showy excess seems inappropriate.
How Retailers are Reinventing their D2C Businesses
3Min Read
The reinvention of the D2C business is all about building an intimate understanding of your customers in much the same way as the neighborhood store but through technology and digital experience.
How Pandemic Has Reshaped the Luxury Retail Business in India?
3Min Read
Luxury shopping globally has faced its biggest obstruction to date. Shifting to e-commerce has become a necessity, which gradually is growing into shaping the habits of the customers as well as the potential customers.
How to attract customers with store display?
2Min Read
The intention of visual merchandising is to create stopping points and generate ideas for the shopper.
GST offered a level playing field
1Min Read
GST has made selling items pan India a lot easier and transparent than it was earlier. In the past, selling in different states meant maintaining different compliance and rates for each one of them.
Changing retail game with customer-driven commerce
3Min Read
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
How digital transformation helps the Modern Retail Business?
6Min Read
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
7 excellent tips to convert window shoppers into potential buyers
3Min Read
If you want to convert more window shoppers into potential buyers, you will have to design a suitable strategy to implement on the retail floor.
Videocon Offers customers to pay in easy installments
1Min Read
Under this offer, customers will have the option to pay in easy instalments without any processing fee, hidden cost or interest.
Is real time data important for consumer acquisition?
3Min Read
Real-time data has a big role to play in engaging with consumers, as it enables organisations to understand their customers' behaviours and attitudes towards their services.
Styletag.com, India's First Online Curated Fashion and Lifestyle Startup, Launches Mobile App
1Min Read
With Styletag's new app, users can browse through a wide array of ethnic wear and western wear for both men and women.
Amazon Tatkal to assist consumers sell products online
1Min Read
Very soon eCommerce major Amazon's studio-on-wheels service, Tatkal, would allow hundreds of sellers to sell products online.
Samsung to go all out to promote S7, plans to spend Rs 100 crores
2Min Read
Samsung may invest about Rs 100 crore on marketing its latest smartphones, which will be launched in India around March 8.
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