Data Is Valuable
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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.
7% of the leading organizations in India are investing in Blockchain implementation.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.