data

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How New-Age Analytics Can Transform the Retail Industry?

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Retail brands can also leverage data-driven frameworks to gather relevant information regarding potential consumer bases across various geographies and devise their expansion strategies accordingly.

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How can retail organizations scale their supply chain initiatives?

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A detailed report from Capgemini shed lights on key strategies to help organization in scaling up their supply chain initiatives.

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The neglected General Trade Networks of India

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The General Trade Network can be revived with restructuring the distribution network and technological support.

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How retailers can deliver personalised experience?

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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

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How machine learning is enabling data driven retail transformation?

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Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

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The Emergence of Analytical Techniques in Value Retail

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In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

How brick and mortar retailers can create â€˜real-timeâ€™ customer experiences?

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How brick and mortar retailers can create real-time customer experiences?

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Most retailers do realize that data is the most tangible asset they have and that managing, storing and analyzing data is competitively and fundamentally important.

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How Marico gains agility in decision making process?

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Marico's move to Azure SQL Data Warehouse enables complete control of data management.

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How to get right data for your business?

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Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.

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How retailers can increase repeat business?

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Retailers need data driven approach to drive repeat business as only 5% think their customers are loyal

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What Retailers Need to Know About In-Store Analytics

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In-store analytics is the process of finding meaningful insights from customer behavioral data. In the hyper-competitive retail market, in-store analytics is gaining traction.

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How big data is critical for business

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Big data refers to that part of the industry that consists of analysis, processing and management of information. Inadequacy in traditional systems to manage information is the basic reason for its emergence.

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Indian Retail: The fastest growing consumer base!

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India Retail story is a promising one and has gained momentum riding on increased disposable income and fueling growth in demand even from Bottom of Pyramid (BoP) consumers. As per RAI & EY Study "Globally, India is among the top 10 retail markets.