Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.
Big data refers to that part of the industry that consists of analysis, processing and management of information. Inadequacy in traditional systems to manage information is the basic reason for its emergence.
India Retail story is a promising one and has gained momentum riding on increased disposable income and fueling growth in demand even from Bottom of Pyramid (BoP) consumers. As per RAI & EY Study "Globally, India is among the top 10 retail markets.