The Digital Dilemma for Old Economy Companies in India
3Min Read
. Today, digital transformation practice has evolved to a point where companies have been built only on digital marketing.
Digital Marketing
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A New World Welcomes a Paradigm Shift in Marketing
4Min Read
The pandemic has resulted in a massive change of preferences compelling every industry to develop new products and more importantly reach out to the consumer in a new way.
How to Lockdown your Marketing during a Lockdown
4Min Read
One way of effectively managing marketing and spends during a crisis is the "Three Cs" method.
Forecast of Digital Marketing in the year 2020
4Min Read
While many banks in India have started using chatbots, they will truly dominate in 2020.
Only 3% of Digital Marketers in India are Measuring ROI Correctly: LinkedIn Report
2Min Read
The report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management.
Digital Marketing Tips for Retailers
2Min Read
The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.
Why is Digital channel imperative for Retailers?
3Min Read
Today, brands across industries and geographies are employing the use of social media such as Facebook and Twitter to maximise their reach.
Digital Advertising - Hoist your brand online!
2Min Read
With eCommerce ruling the industry, online advertising and marketing is being aggressively pursued by retailers to push their brands on the web platform.
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