The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately 1 billion in online sales.
The year 2018 witnessed major developments across all industries and verticals, including some of the most crucial turn of events in the retail industry in India.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
With events such as demonetisation, growing digital maturity, and the heavy thrust on digital India, the focus on digital payments has increased in case of offline shopping.
Trends have ever been changing in the retail industry to enhance the overall experience. Going omni-channel is surely a trend which will be followed by all. Let's read more.
Having multiple payment systems in an omnichannel ecosystem will translate into operational issues in managing disparate systems and a high cost of payment processing as each provider charges differently.
A joint study done by Assocham and Deloitte sheds light on how increasing mobile and internet penetration push into new international markets by ebusinesses are the major drivers of the unprecedented growth in e-commerce.