Changing Consumer Touchpoints in the Post Pandemic Era
3Min Read
Today's customers are confident about what they want, and they expect the touchpoints to be uniquely personalized and linked throughout, for a smooth shopping experience.
Digital
1 - 20 Result out of 54
How Brands Are Strategizing to Win Digital-First Consumers
2Min Read
Customers have already migrated to the digital world, businesses are making efforts to accelerate digital payments, using analytics and AI in their operations, modernizing through technology, and making convenient and quick delivery.
Strategies to Survive and Thrive in the New Normal
3Min Read
Covid has led to a significant shift in consumer behavior, making it essential for retailers to meet their changing customer experience requirements.
How the Pandemic has Impacted Consumer Behavior
3Min Read
More and more people have been transitioning towards this digital medium and have gladly been accepting the comfortable change that has been bestowed upon them.
Why Digital First is the Best Bet for Personal Care Brands
2Min Read
When we refer to digital-first, we basically talk about e-commerce retail, in which one can cater to various pin codes at a pan-India level from a single point of sale.
Why Social Listening is Beacon of Hope for Retail Industry Post-Covid
3Min Read
At present, the biggest hurdle for retailers is how to continue to engage the customer amid the pandemic while tackling a decline in sales.
How SMEs can Profit from Accelerated Digital Transformation
2Min Read
The increasing use of digital technologies in business functions like finance, HR, marketing, supply chain management, and logistics, etc., is resulting in a better customer experience.
How Tech is Redefining Beauty Retail in India?
2Min Read
Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.
2021: An Intricate Year to Retain Growth and Progress
3Min Read
2020 brought the urgency of change in terms of digital transformations and operational excellence.
How Brands of Bharat Resurrected their Business for Positive 2021
4Min Read
As we have said adios to 2020, it is only wise for us to study the market and glance through the strategies and trends which might work out to business' advantage in 2021.
Redefining E-commerce: Trends That Will Shape India's Online Industry In 2021
3Min Read
Brands are now increasing their efforts in bolstering their omnichannel strategies and moving to customer-centric business models rather than sticking to the channel-centric ones.
How AI powered Vending Machines can become a rage in the post COVID world?
2Min Read
In a latest push to artificial intelligence, AI powered Vending Machines are becoming in-trend solution to answer Contactless challenge.
New Normal will be driven by Social commerce, New Digital and Contactless Shopping says retailers
4Min Read
The future belongs to stores which will follow a model which can bridge between modern super market and digital kirana with ease of delivery.
How digital supply chain is easing the logistics hurdles for retail companies?
2Min Read
The modern retail landscape requires a greater view of the supply chain and the flow of inventory from source to consumer.
How Adidas keeps winning by putting shoppers at the center of its business?
4Min Read
The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately 1 billion in online sales.
How was 2018 for Indian retail!
2Min Read
The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.
Top 4 retail trends to lookout in 2019!
3Min Read
The year 2018 witnessed major developments across all industries and verticals, including some of the most crucial turn of events in the retail industry in India.
The neglected General Trade Networks of India
4Min Read
The General Trade Network can be revived with restructuring the distribution network and technological support.
How Mafatlal did achieve 11% growth in sales?
4Min Read
The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.
Top 4 tips to leverage maximum from influencer marketing!
3Min Read
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
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