Digital

Total 61 Results

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Despite Seismic Shift to Digital, Will Customers Still Prefer an Experiential Retail Experience

4Min Read

In reality, digital vs experiential retail is not an either/or question, it is an 'AND' situation. Both will exist and feed off each other. The keyword here is 'Experiential'.

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How are Jewelry Retailers Taking Up Digital Channels to Grow their Sales?

4Min Read

Jewelry retailers today are working towards implementing a multi-channel, also known as the omnichannel approach to enhance the digital strategy that would help them grow their sales.

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Jewelry Retail in the Time of Pandemic

2Min Read

Pivoting to drop in retail sales and accommodate the shift to online shopping brands have started offering virtual try-on leveraging shopping experiences for clients.

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Why a Digital Storefront Makes Sense for Retailers

3Min Read

A collaborative approach between online-and-offline models is the way to go in reaching out to customers even in disruptive settings.

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MSMEs and Digital Technology: New Pillars of the Indian Economy

3Min Read

Reliability is an important feature that will naturally help MSMEs expand in the digital space

How Rapid Digital Evolution Is Leading To Personalised On-demand Consumption

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How Rapid Digital Evolution Is Leading To Personalized On-demand Consumption

2Min Read

Communication between the maker and consumer is becoming more precise with the advancement of media technology

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Greening Global Supply Chains via Digital Transformation

3Min Read

It is imperative to green global supply chains through digital transformation to curb their carbon trail

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Changing Consumer Touchpoints in the Post Pandemic Era

3Min Read

Today's customers are confident about what they want, and they expect the touchpoints to be uniquely personalized and linked throughout, for a smooth shopping experience.

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How Brands Are Strategizing to Win Digital-First Consumers

2Min Read

Customers have already migrated to the digital world, businesses are making efforts to accelerate digital payments, using analytics and AI in their operations, modernizing through technology, and making convenient and quick delivery.

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Strategies to Survive and Thrive in the New Normal

3Min Read

Covid has led to a significant shift in consumer behavior, making it essential for retailers to meet their changing customer experience requirements.

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How the Pandemic has Impacted Consumer Behavior

3Min Read

More and more people have been transitioning towards this digital medium and have gladly been accepting the comfortable change that has been bestowed upon them.

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Why Digital First is the Best Bet for Personal Care Brands

2Min Read

When we refer to digital-first, we basically talk about e-commerce retail, in which one can cater to various pin codes at a pan-India level from a single point of sale.

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Why Social Listening is Beacon of Hope for Retail Industry Post-Covid

3Min Read

At present, the biggest hurdle for retailers is how to continue to engage the customer amid the pandemic while tackling a decline in sales.

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How SMEs can Profit from Accelerated Digital Transformation

2Min Read

The increasing use of digital technologies in business functions like finance, HR, marketing, supply chain management, and logistics, etc., is resulting in a better customer experience.

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How Tech is Redefining Beauty Retail in India?

2Min Read

Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.

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2021: An Intricate Year to Retain Growth and Progress

3Min Read

2020 brought the urgency of change in terms of digital transformations and operational excellence.

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How Brands of Bharat Resurrected their Business for Positive 2021

4Min Read

As we have said adios to 2020, it is only wise for us to study the market and glance through the strategies and trends which might work out to business' advantage in 2021.

Redefining E-commerce: Trends That Will Shape India’s E-commerce Industry In 2021

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Redefining E-commerce: Trends That Will Shape India's Online Industry In 2021

3Min Read

Brands are now increasing their efforts in bolstering their omnichannel strategies and moving to customer-centric business models rather than sticking to the channel-centric ones.