The Growing Role of Digitization in the Retail Industry
4Min Read
Personalization and engaging customer experience through the help of technological disruptions have helped the retail sector adapt to the sudden change in the market.
Digitisation
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How Digitalization Helped Small Businesses Gain New Customers Amid Pandemic
2Min Read
28 percent of MSMEs and startups witnessed a growth between 100-500 percent in their sales through online channels in the last 12 months.
10 Ways in which Brands are Innovating Consumer Experience
2Min Read
The biggest transition is work from home, due to which consumers have changed their traditional shopping habits and have opted for online shopping through websites or apps.
E-commerce Sales in Asia Pacific to Nearly Double by 2025, Reaching US$ 2 Trillion
1Min Read
As consumers connect and shop online more than ever, an increasing number of brands are expected to tap into social media to virtually engage and build trust with consumers in addition to serving as retailtainment.
How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?
4Min Read
The overall fashion industry is currently on a red alert with a financial crisis looming and retail brands are now, more than ever, required to pivot their marketing strategies to navigate through the crisis.
Recovery of India Inc to be Dampened by Covid-19 Resurgence
3Min Read
Contact-intensive sectors like travel and hospitality, and retail to face severe disruptions even in the second wave, and their recovery timelines to be further pushed back by these rising infections.
How has Digitization Helped in the Evolution of the Beauty Industry
5Min Read
It is no wonder that more than 50-60 percent of new customers are now coming from smaller towns and rural areas.
Why Retailers are Opting for D2C Route to Acquire Customers
3Min Read
When it comes to e-commerce, India has been at the forefront of growth and disruption of the sector, being one of the fastest-growing markets in the world.
Digital Platforms: Centre for Delightful Customer Experience
3Min Read
The digitization of communication has pivoted the customer to the centre stage as never before. Social media and its power to sway opinions have turned the tables for organizations.
How Digitization is Revolutionising Supply Chains?
3Min Read
The last four years have been significant for the growth of retail in the rural markets and organizations have been working to gear up to meet the ever growing demand.
Tech-Savvy Kiranas: The Way Forward for Retail in India
3Min Read
India is expected to become the world's third largest consumer economy reaching US $400 billion in consumption by 2025.
The Conventionally 'Unconventional' Yet Most Effective Way of Doing Kirana Business
3Min Read
With the outbreak of the pandemic, the retail industry on the whole has seen a major shift in consumer behavior where customers now prefer to shop online and maintain least possible contact or prefer contactless shopping.
The Impact of COVID-19 on Sustainable Fashion Innovation
3Min Read
Even before the COVID-19 crisis, the fashion industry had begun to make changes, many of which have been accelerated by the crisis.
How to Market your E-commerce Brand in a Post-Pandemic World?
3Min Read
India's e-commerce market is expected to reach a valuation of $200 billion by the year 2026.
Emerging Trends In Digitizing Retail Stores
3Min Read
Here are some trends that are playing a key role in digitizing retail stores.
Brick & Mortar businesses will go dead by 2023: Amitabh Kant
1Min Read
In mere 9 months time, license to more than 20 payment banks have been approved and many of them are telecom companies including Airtel and Paytm. The brick-and-mortar businesses will go dead.
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