Digitisation

Total 21 Results

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Digital Twins: How it will Help Retailers and Marketers Innovate the World of Business?

2Min Read

In its simplest sense, digital twins refer to digital versions of physical things. It enables businesses to ideate, analyze, test, and eventually build the final product.

3Min Read
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How FMCG Industry is Expected to Perform in 2022

3Min Read

As per a report by CRISIL, the FMCG sector is set to double-digit its growth in the financial year (FY) 2022 to 10-12 percent.

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Pivot or Perish: Digitization and Automation is the Existential Game at Contact Centers

3Min Read

A combination of automation and human interactions drives the optimal consumer experience

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Impact of Pandemic on the Refurbished Electronics Sector in India

3Min Read

With this rate, refurbished market development will probably proceed even further in markets where buyers are still apprehensive to pay for pre-owned gadgets.

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Marketing Communication Trends for the Fashion Industry

3Min Read

Unlike other sectors, fashion communication campaigns should be able to achieve their goals and objectives within a short timeline after their launch

4Min Read
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The Growing Role of Digitization in the Retail Industry

4Min Read

Personalization and engaging customer experience through the help of technological disruptions have helped the retail sector adapt to the sudden change in the market.

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How Digitalization Helped Small Businesses Gain New Customers Amid Pandemic

2Min Read

28 percent of MSMEs and startups witnessed a growth between 100-500 percent in their sales through online channels in the last 12 months.

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10 Ways in which Brands are Innovating Consumer Experience

2Min Read

The biggest transition is work from home, due to which consumers have changed their traditional shopping habits and have opted for online shopping through websites or apps.

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E-commerce Sales in Asia Pacific to Nearly Double by 2025, Reaching US$ 2 Trillion

1Min Read

As consumers connect and shop online more than ever, an increasing number of brands are expected to tap into social media to virtually engage and build trust with consumers in addition to serving as retailtainment.

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How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?

4Min Read

The overall fashion industry is currently on a red alert with a financial crisis looming and retail brands are now, more than ever, required to pivot their marketing strategies to navigate through the crisis.

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Recovery of India Inc to be Dampened by Covid-19 Resurgence

3Min Read

Contact-intensive sectors like travel and hospitality, and retail to face severe disruptions even in the second wave, and their recovery timelines to be further pushed back by these rising infections.

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How has Digitization Helped in the Evolution of the Beauty Industry

5Min Read

It is no wonder that more than 50-60 percent of new customers are now coming from smaller towns and rural areas.

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Why Retailers are Opting for D2C Route to Acquire Customers

3Min Read

When it comes to e-commerce, India has been at the forefront of growth and disruption of the sector, being one of the fastest-growing markets in the world.

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Digital Platforms: Centre for Delightful Customer Experience

3Min Read

The digitization of communication has pivoted the customer to the centre stage as never before. Social media and its power to sway opinions have turned the tables for organizations.

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How Digitization is Revolutionising Supply Chains?

3Min Read

The last four years have been significant for the growth of retail in the rural markets and organizations have been working to gear up to meet the ever growing demand.

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Tech-Savvy Kiranas: The Way Forward for Retail in India

3Min Read

India is expected to become the world's third largest consumer economy reaching US $400 billion in consumption by 2025.

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The Conventionally 'Unconventional' Yet Most Effective Way of Doing Kirana Business

3Min Read

With the outbreak of the pandemic, the retail industry on the whole has seen a major shift in consumer behavior where customers now prefer to shop online and maintain least possible contact or prefer contactless shopping.