Why Brands Must Have a Clear Purpose
4Min Read
The point of marketing is to build a connection with the customer. While advertising tells the customer about the product, marketing builds a relationship with the customer.
Direct marketing
Total 7 Results
Marketing Strategies to Scale D2C Retail Brands
3Min Read
The D2C model is rising at a steady pace because it removes the hassle of dealing with middlemen, ensuring manufacturers exercise full freedom over their brands.
4 Steps Retailers Can Take to Retain Customers and Maximize Growth
5Min Read
Forter's data suggested that, by the end of 2020, the number of new online shoppers had grown to 2x that of pre-pandemic levels.
India's Youth Pushing Alcoholic Beverages Market Towards a New Niche - Craft Liquor
10Min Read
The revenue from the alcoholic drinks market amounted to USD 1,371,385 million in 2020 which is anticipated to reach USD 39.7 billion by the end of 2030.
New Age Marketing and Selling
4Min Read
As the online and offline worlds converge, consumers expect more than ever to consume products and services any time and any place, so omnichannel marketing and sales must reach a new level.
Decoding Micro-Influencers: Gamechangers of 2020's Marketing Trends
3Min Read
Micro-influencers are essentially social media influencers - primarily on Instagram - who have around 1,000-50,000 followers
Marketing with a personal touch
3Min Read
Marketing strategies have usually been targeted at masses. However, lately the focus has shifted from masses to individuals. Direct marketing as it is tagged is the call of the day for retailers. Here is a sneak peak into what is latest…
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