direct-selling - Retail News India

How Noida is an upcoming retail destination?

From less than 5 malls in 2001-02 to more than 600 in 2018, the journey of retail real estate has been quite exciting so far.

BY Shipra Srivastava | Jan 11, 2019 | comments ( 0 ) |

How was 2018 for Indian retail!

The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.

BY Guest author | Jan 09, 2019 | comments ( 0 ) |

How home retail will shape up in 2019 ?

As we move into 2019 its critical that brands and stores focus on creating a spellbinding brand universe powerful enough to transcend their products and foster a community around it.

BY Guest author | Dec 29, 2018 | comments ( 0 ) |

5 things to know about new ecommerce policy

The government has tightened guidelines for FDI in e-commerce market places, barring players, including Amazon and Flipkart, from selling exclusive-only products on their platform.

BY Indian Retailer Bureau | Dec 27, 2018 | comments ( 0 ) |

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau | Dec 26, 2018 | comments ( 0 ) |

How celebrity brands are becoming a big thing in India?

Words if you hear or even sense in the process of building a brand Run. Thatâ€™s the beginning of the end. No brand can be built successfully to cater to any artistâ€™ whims and fancies.

BY Guest author | Dec 20, 2018 | comments ( 0 ) |

Four technologies modern retailers can leverage

New emerging technologies such as AR and heads-up displays will drive transformation in the user experience and reset the expectations from a mobile edge device

BY Guest author | Dec 12, 2018 | comments ( 0 ) |

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author | Dec 06, 2018 | comments ( 0 ) |

â€œWe aim to launch Nykaa exclusive store by next yearâ€: Reena Chabbra

In an exclusive conversation with Reena Chhabra, CEO, Nykaa (FSN Brands) sheds light on the growth strategy of the company.

BY Shipra Srivastava | Dec 06, 2018 | comments ( 0 ) |

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if youâ€™re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your businessâ€™ growth.

BY Guest author | Nov 20, 2018 | comments ( 0 ) |

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author | Nov 15, 2018 | comments ( 0 ) |

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan | Nov 01, 2018 | comments ( 0 ) |

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava | Oct 16, 2018 | comments ( 0 ) |

Why â€˜smallerâ€™ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan | Oct 15, 2018 | comments ( 0 ) |