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Showing 1 - 15 Articles out of 943

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author  |  Nov 15, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How Taobao is helping SMEs in Kashmir?

Li is one of the first Chinese sellers to use live streaming to help revive hand crafted cashmere wool scarves in her home market.

BY Shipra Srivastava  |  Oct 11, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  |