Direct Selling industry in India, which currently ranks No. 15, globally, is expected to grow at a Compounded Annual Growth Rate (CAGR) of about 4.8 percent to reach Rs 15,930 crore by 2021.
Use of technology has surely transformed the way business is done in today's retail industry. From Supply chain management to direct selling, everything can be done by the use of technology. Let's know more.
Earlier, direct selling industry used to follow the medium of door-to-door selling, but now the industry is adapting the medium of advertisement to promote their brands.A closer look!
Direct selling is one of the fastest growing non-store retail formats in India, recording double digit growth of more than 20% over the past five years.
In keeping with Government's aim to engage 50 crore more people in gainful employment by 2022 direct selling could play a major role; so all fingers are crossed for implementation of a proper regulation for the future of this sector
Dissimilar to a self-serve retail store, a catalogue showroom (store) does not display all items. Customers view products from printed or online catalogues in the store and fill out an order blank.