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Showing 1 - 15 Articles out of 204

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das  |  Jul 07, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

The technology has optimized inventory management, distribution routes and allocations, as well as replenishment systems

BY Shwetha Satyanarayan  |  Jun 22, 2018  |  comments ( 0 )  | 

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

What's common between Walmart-Flipkart and Amazon

In this week, we have seen e-commerce giant Amazon has rebranded its grocery service Amazon Now to Prime Now. Well, it makes sense for Amazon to capture the consumers who has evolved in ordering milk and bread online.

BY Sharmila Das  |  Jun 02, 2018  |  comments ( 0 )  | 

How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?

Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.

BY Shipra Srivastava  |  May 31, 2018  |  comments ( 0 )  | 

How milk-subscription based businesses are exploding with growth?

Milk subscription market is still at nascent stage but already fetching the attention from retail giants..

BY Shipra Srivastava  |  May 30, 2018  |  comments ( 0 )  | 

Kids wear logs in profit online

In a country like India where parents prefer buying cotton made products for their kids, kids belonging to the age group of 8- 14 years contribute maximum to the market share in terms of revenue generation.

BY Guest author  |  May 23, 2018  |  comments ( 0 )  |