Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.
Given that the kids are gradually catching up with the latest vogue, fashion-related licensing for kids' apparel segment rules the industry, both in monetary terms as well as popularity.
While fashion leads the pack as trending licensing avenue in terms of volumes, home dcor especially soft furnishing is catching up. Vandana Gupta of Belkado talks to Retailer about the licensed range of soft furnishing and her experience with licensing.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
Lately Freecultr has been in the market to raise funds, but without any success amid funding drying up and this prompted the company to initiate talks to sell to Arvind.
Betting big on Star Wars: The Force Awakens, Disney is exploring almost every opportunity to extend the license for this well-known franchise, with pet category being the latest one.
As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids' apparel segment is seeing a new growth horizon, both in monetary terms as well as popularity.
Kids wear market in India is burgeoning with opportunities. Character Licensing is one such feather added to its hat which will take the industry forward. Let's take a sneak peak.