From Stitch to Marvel, Disney's Growing Consumer Product Journey
Disney remains at the forefront as the dominant global licensor, boasting timeless and evergreen franchises such as Mickey and Friends, Disney Frozen…
Will AI Keep Mickey Mouse’s Innocence Alive?
Iconic characters Mickey Mouse and Minnie Mouse have recently entered the public domain after 95 years. Under United States law, the copyrights for…
Mumbai Police arrests proprietors for selling counterfeit Disney products
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and…
what makes fashion a sweet spot for licensing?
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards 2024 Mumbai
    19 Mar, Hotel Trident, Mumbai

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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What makes Back to School category a hit among brands?
Back-to-school, the second most popular category in licensing industry only after fashion, is where most of the characters find their stay. With…
Licensed kidswear section is where the money is
With ever-evolving fashion and trends advancing at the speed of light, it isn’t enough for apparel brands to only keep up with design. Brands are…
How a brand is making the most of social media?
Excerpts: How have eCommerce portals helped you while marketing these products? Ecommerce portals have been excited to have these products…
Arvind in talks to acquire Sequoia Capital backed T-shirt portal Freecultr
Retail conglomerate Arvind is in advanced talks to acquire Sequoia Capital-backed T-shirt portal Freecultr. According to reports, Freecultr will be…
Bioworld aims to beef up its global presence by acquiring VoxPop
Bioworld Merchandising, Inc., a US based licensee known for design and distribution of licensed and private label merchandise has acquired VoxPop.com…
Movie based mobile games: a planned extension or marketing strategy?
Mobile games based on movie properties have been mushrooming every now and then since smartphones became a basic necessity of lives. Though most of…
Sephora Features Minnie Mouse
Its springtime and lots of sunshine and colourpop are the perfect backdrop for Disney fans of all ages to go out loud and enjoy a garden party in…
Kenzo unveils Jungle Book-inspired apparel range
Celebrating the upcoming live-action film by Disney - The Jungle Book, fashion house Kenzo has showcased its limited edition collection based on…
Kate Spade New York for Minnie Mouse
As an ode to iconic character Minnie Mouse, Kate Spade New York has teamed up with Disney for a new Minnie Mouse-inspired collection Kate Spade…
AC Worldwide presents Star Wars themed speakers
It seems as if the retail is no soon going to move on from Star Wars. Of late, AC Worldwide is augmenting its range of products with the addition of…
Disney and Petco give force to the pets
Betting big on Star Wars: The Force Awakens, Disney is exploring almost every opportunity to extend the license for this well-known franchise, with…
Disney launches Young at Heart collectionDisney launches Young at Heart collection
Cypress-based Vans has partnered with Disney to create a footwear and apparel collection called Young at Heart. The line debuted June 5. Disney…