Mumbai Police arrests proprietors for selling counterfeit Disney products
1Min Read
As a part of an ongoing enforcement campaign in India, the officers of Mumbai Police conducted raids in Crawford Market.
Disney
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what makes fashion a sweet spot for licensing?
5Min Read
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
What makes Back to School category a hit among brands?
3Min Read
Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.
Licensed kidswear section is where the money is
2Min Read
Given that the kids are gradually catching up with the latest vogue, fashion-related licensing for kids' apparel segment rules the industry, both in monetary terms as well as popularity.
How a brand is making the most of social media?
2Min Read
While fashion leads the pack as trending licensing avenue in terms of volumes, home dcor especially soft furnishing is catching up. Vandana Gupta of Belkado talks to Retailer about the licensed range of soft furnishing and her experience with licensing.
Arvind in talks to acquire Sequoia Capital backed T-shirt portal Freecultr
1Min Read
Lately Freecultr has been in the market to raise funds, but without any success amid funding drying up and this prompted the company to initiate talks to sell to Arvind.
Bioworld aims to beef up its global presence by acquiring VoxPop
2Min Read
The deal aims to strengthen the product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry.
Movie based mobile games: a planned extension or marketing strategy?
2Min Read
Mobile games based on movie properties have been mushrooming every now and then since smartphones became a basic necessity of lives.
Kenzo unveils Jungle Book-inspired apparel range
1Min Read
The collection for men and women includes jumpers, dresses and t-shirts boasting imagery of Mowgli, Baloo, Bagheera, Shere Khan and King Louie.
Kate Spade New York for Minnie Mouse
1Min Read
Kate Spade New York is one of more than two dozen new tenants announced for Disney Springs.
AC Worldwide presents Star Wars themed speakers
1Min Read
AC Worldwide is augmenting its range of products with the addition of two new Star Wars inspired Bluetooth speakers
Disney and Petco give force to the pets
1Min Read
Betting big on Star Wars: The Force Awakens, Disney is exploring almost every opportunity to extend the license for this well-known franchise, with pet category being the latest one.
Disney launches Young at Heart collectionDisney launches Young at Heart collection
1Min Read
Cypress-based Vans has partnered with Disney to create a footwear and apparel collection called Young at Heart. The line debuted June 5.
Creating a buzz: Disney Princess gowns & Barbie dresses
3Min Read
As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids' apparel segment is seeing a new growth horizon, both in monetary terms as well as popularity.
Kids wear cashing on Character Licensing
2Min Read
Kids wear market in India is burgeoning with opportunities. Character Licensing is one such feather added to its hat which will take the industry forward. Let's take a sneak peak.
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