The demand for online commerce is only going to rise, be it for the flexibility of door-step delivery or customized delivery time slots, the retail industry will undergo a paradigm shift from brick-and-mortar stores to online stores.
E-retailers follows O2O model to cut down on logistics cost. Encouraged local retailers for sourcing and delivery, hence cutting warehouse requirements of the company. Targets Rs. 17,000 crores by the end of FY '20