Shopping is not an activity anymore. Its an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.
It has become mandatory for fashion retailers to frame the marketing strategies as per the changing environment. They need to cut-short the purchase journey for digitally influenced shoppers who are looking beyond e-commerce.
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There are few areas which has indirectly lead to growth in E-com like development in digital payment, development of secure and platform agnostic payment gateway(UPI), demonetization, simplification of taxation, GST, infrastructural growth etc.
With the government stepping up focus on economic reforms and development, everyone is eagerly awaiting the Union Budget 2017-18. Among the key sectors that are expecting major policy changes is the e-commerce industry.
Most of the e-commerce players are now tying up with offline retailers or are making their presence felt offline to enhance customers shopping experiences and grab a greater share of the lucrative EOSS pie.
LatestOne.com's pan India consumer survey showcases growing fashion awareness in tier-I and tier-II cities, consumers between the age group of 18-34 prefer to buy fashion accessories online and male to female purchase ratio is 4:1.
The SMS-based three-step payment mechanism by ShopClues, eliminates the intermediary digital wallet by directly transferring the payment to the beneficiary's bank account at an introductory rate of 0 percent TDR on transactions.
Major conglomerates such as Tata, Arvind, Mahindra, Reliance Retail and Aditya Birla Retail explore online fashion, to take online e-tailers head on and fight digital battles with each other outside the store.
The Indian retail market has departed through an expanded process of renovation. With brisk expansion across the country, India has witnessed the appearance of a well-entrenched mall culture over the past decade.