Showing 1 - 15 Articles out of 1057
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
India is expected to become the worldâ€™s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.
India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.