While retailers are constantly involved in introducing new trends, industry leaders are also looking at customer engagement programs, which is the biggest influencer in the retail and e-commerce segment.
The latest financing round for Flipkart has been come amid talks of the e-tailer's likely to acquired its domestic rival the Softbank-backed Snapdeal to further consolidating its positioning in e-commerce market.
Presently, the country has about 25 realty developers who are into retail, while back in 2008 this figure was 100. If current scenario remains prevail then by 2020 the country would leave with handful of retail developers.
Ecommerce industry understands a few terms like the back of ones hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile
With the government stepping up focus on economic reforms and development, everyone is eagerly awaiting the Union Budget 2017-18. Among the key sectors that are expecting major policy changes is the e-commerce industry.
Indian online market is expected to surge 10 times from its current level to $50 billion by 2020.The market is primarily driven by better Internet penetration and higher incomes,as per a recent report by IAMAI.