This rapidly expanding spending landscape from local brick & mortar stores and malls to shopping through mobile phones is offering an excellent opportunity for marketers to create a seamless experience between online and offline shopping.
A developing country shall attempt to be modernized and advanced if it introduces e-commerce effectively and efficiently, this would increase its productivity and make it competitively more challenging.
Shopping is not an activity anymore. Its an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.
Cash does not buy everything you wish, but a card does! To great extent cash transactions are being replaced by shopping with cards. Retailers today are recording greater sale figures because of the rising usage of plastic money.