Capillary Technologies internal study on the impact of GST on EOSS revealeda projected sales surge of 2-3% for most non-premium brands including hypermarkets where 80-90% sales come from products worth less than Rs. 1,000
The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc.
Republic Day, Valentines Day, Independence Day, EOSS are few events which generate maximum traction for retailers. As per Nielsen study, event sales contribute to 955 crore in modern trade (for the year ending May 2016).
Most of the e-commerce players are now tying up with offline retailers or are making their presence felt offline to enhance customers shopping experiences and grab a greater share of the lucrative EOSS pie.