Estée Lauder

With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.

The multiyear partnership was put together by the L'Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.

Victoria Beckham is launching a new limited-edition makeup collection with Este Lauder, expected to debut in September.

The trends in 2012 suggest that even after FDI permitted up to 100 per cent, brands are adopting the MBO route to enter India

Beauty does not lie in the eyes of the beholder; it lies within bottles, jars and tubes. Make-up as we label them enhances our appearance and helps to get the stunning look. We check out this glamourising industry.