Ethnic jewellery

The sector's demand is expected to grow 30-35 percent YoY in FY22, because of a low base and traditional and cultural factors supporting jewellery purchases.

Jewellery retailers and brands have re-evaluated their current brick-and-mortar business model and have now started implementing omnichannel approach with an enhanced digital strategy to boost sales.

From the global perspective, the most promising markets for jewellery have fallen under lockdown.

The challenge for the gem and jewellery industry will continue even after situation stabilises.