A large majority (77 percent) of CEOs are planning to fundamentally change how their companies interact with customers as a priority to drive business growth.
The recent progression of retail has made it clear that technology is indispensable for success. However,using technology just for the sake of it will not take brands anywhere.
In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.