experiential

Experiential shopping is simply the combination of online and offline marketing, which allows retailers to target consumers with personalized experiences they are unable to get on their phones or computers.

In reality, digital vs experiential retail is not an either/or question, it is an 'AND' situation. Both will exist and feed off each other. The keyword here is 'Experiential'.

The future of retail will be pinned on the growing expansion of the web world.

The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.