Showing 1 - 15 Articles out of 169
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
Let us take a look at some of these women who are ruling their fields
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.
A decade ago, providing a fully-integrated shopping experience that started with a brick-and-mortar store and ended with a mobile or vice-versa would have been too far-fetched for any retailer to imagine.
Chat Bots can simulate a human interaction by understanding a userâ€™s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.
The article presents top learning for retailers from Venture capitalist Mary Meeker.
Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.
The exponential growth in the e-commerce sector has left many mall heads baffled in the race of staying relevant to modern consumers.