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Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author | Oct 24, 2018 | comments ( 0 ) |

How these 5 Women Entrepreneurs Are Making a Difference in Retail Industry?

Let us take a look at some of these women who are ruling their fields

BY Tanya Krishna | Sep 28, 2018 | comments ( 0 ) |

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava | Aug 02, 2018 | comments ( 0 ) |

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava | Jul 31, 2018 | comments ( 0 ) |

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau | Jul 09, 2018 | comments ( 0 ) |

Live channels surpass traditional marketing methods

A decade ago, providing a fully-integrated shopping experience that started with a brick-and-mortar store and ended with a mobile or vice-versa would have been too far-fetched for any retailer to imagine.

BY Shwetha Satyanarayan | Jun 30, 2018 | comments ( 0 ) |

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a userâ€™s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan | Jun 29, 2018 | comments ( 0 ) |

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava | Jun 27, 2018 | comments ( 0 ) |