Influencer Marketing During COVID-19 in a Nutshell
3Min Read
It's no secret that Millenial consumers are habitually using Instagram and YouTube and are being exposed to new products through their favorite influencers
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3 leanings for start-up brands to deploy the right social commerce strategy
2Min Read
Social commerce is all about people to people commerce. It is an age old concept, companies such as Amway, Oriflame amongst others are built using this concept.
5 Ways to Get Hyperlocal Marketing Right
4Min Read
Hyperlocal marketing plays a critical role in improving your ROI, if youre a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business growth.
Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study
4Min Read
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
Trends shaping the Indian fashion industry!
2Min Read
In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.
Why it is important for retailers to focus on app strategy?
4Min Read
By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.
How budget eyewear retailers are grabbing the attention of investors?
3Min Read
Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.
Top five insights for retailers from the Meeker report
2Min Read
The article presents top learning for retailers from Venture capitalist Mary Meeker.
How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?
2Min Read
Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.
Here's why you should load up your mobile wallet!
1Min Read
Today, when every industry has adapted to the use of digitization, how can digital wallet payment entities lag behind. What makes digital wallet the next big thing? Let's find out.
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
2Min Read
After e-commerce evolution is India, the social commerce is standing at threshold to become next big thing.
Flipkart made it to Interbrands 40 next-generation, disruptive brands
1Min Read
The report honors emerging brands that are the next generation of world- changing brands.
$30 billion of fashion market to be digitally influenced by 2020: Facebook-BCG study
1Min Read
It has become mandatory for fashion retailers to frame the marketing strategies as per the changing environment. They need to cut-short the purchase journey for digitally influenced shoppers who are looking beyond e-commerce.
Which consumer trends will reign in 2017?
4Min Read
Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.
How social media decides buying trends
3Min Read
With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.
LimeRoad introduces festive campaign with a social message
1Min Read
"Facebook is pleased to support LimeRoad on their mission to collect 1 Crore Sarees."
eBay India to host Facebook live gaming event 'Dhanbola'
1Min Read
All the consumers on ebay.in will get codes that will entitle them to participate in live Dhanbola event and stand a chance to win a MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker.
Snapdeal to lure sellers through Snapdeal Ads
1Min Read
Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns.
Why is Digital channel imperative for Retailers?
3Min Read
Today, brands across industries and geographies are employing the use of social media such as Facebook and Twitter to maximise their reach.
Tinystep - India's first parenting social network raises funding from Flipkart
2Min Read
Tinystep, India's first parenting social network has raised an undisclosed amount in its seed round from Flipkart.
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