Indians Among Internet Users Most Likely to Quit Social Media
Social media for many of us has become an essential part of our daily lives. Whilst social media has many positive attributes, it can be a very toxic…
How Social Commerce is Changing the Retail Landscape
Since the time Facebook launched its first version of Marketplace back in 2007, social commerce has been around wherein users sell to each other on…
How Bright is the Future of Social Commerce in India?
Shopping is, was, and will be a consistent social experience. And the same has led to the increase of social shopping trends in e-commerce in recent…
How has Social Media Influenced Branding Image in the Retail Sector?
Even before 2020, social media had the power to influence the purchase decisions of more than half of the millennials. Post the pandemic, it was…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards 2024 Mumbai
    19 Mar, Hotel Trident, Mumbai

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Influencer Marketing During COVID-19 in a Nutshell
Influencer marketing during COVID-19 in a nutshell: brands, no matter the size, should not shy away from influencer marketing because Instagram and…
3 leanings for start-up brands to deploy the right social commerce strategy
Indianretailer.com hosted a webinar titled Social Commerce: Decoding the New Normalcy as the part of ongoing IReC web series on 22nd June 2020.  The…
5 Ways to Get Hyperlocal Marketing Right
Remember how marketing was done earlier? Before the advent of TV, radio, and of course, the internet, flyers and brochures were placed in front of…
Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study
India has emerged as one of the world's fastest growing fashion markets over the years. Traditional brick-and-mortar brands are increasingly…
Trends shaping the Indian fashion industry!
Consumption in India is undergoing a gradual, yet tectonic shift. Consumer expenditure in India is expected to grow at 12 per cent year-on-year till…
Why it is important for retailers to focus on app strategy?
Mobile websites and mobile apps each have their own unique advantages. Where web offers immediate access and wide reach, apps are able to provide a…
How budget eyewear retailers are grabbing the attention of investors?
In the month of January this year Sheryl Sandberg, the COO of Facebook mention about a start-up called Glassic, a Bangaluru based eyewear retailer…
Top five insights for retailers from the Meeker report
Venture capitalist Mary Meeker has come up with her iconic annual Internet Trends report which is overflowing with useful insights for retailers.…
How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?
It is not unusual for yoga guru Ramdev to capture the headlines. He has done it again! And, this time he has made a big foray into Indian telecom…
Here's why you should load up your mobile wallet!
It’s been over a year since India took the plunge into cashless economy, and while consumers are still getting accustomed to the digital leap, a…
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-…
Flipkart made it to Interbrand’s 40 next-generation, disruptive brands
Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE), Ready Set Rocket…
$30 billion of fashion market to be digitally influenced by 2020: Facebook-BCG study
The Indian fashion market size contributes $70 billion in 2016. Among the overall fashion market $7bn to $8bn is already digitally influenced. As…
Which consumer trends will reign in 2017?
The consumer market in India is driven by more than 440 million millennials and 390 million Gen Z shoppers. As per Goldman Sachs report states…
How social media decides buying trends
There was a time women had a hard time shopping without the recommendations of their mothers or their friends. A new skirt for a party, a new bag…
LimeRoad introduces festive campaign with a social message
LimeRoad, one of the country's largest e-commerce marketplaces, has recently launched its festive campaign, 'Mission: One Crore: Pledge a saree.…
eBay India to host Facebook live gaming event 'Dhanbola'
eBay India, one of the leading online marketplaces and shopping destinations in India, has planned to celebrate its Diwali by hosting a Facebook…