Social shopping was an expected trend as both brands and social networks have been working diligently to convert social media networks into a sales platform.
Retailers, who used to rely upon customary stores to drive deals, have now discovered that the scope of social media reaches out past creating goodwill in the local market.
It's no secret that Millenial consumers are habitually using Instagram and YouTube and are being exposed to new products through their favorite influencers
Social commerce is all about people to people commerce. It is an age old concept, companies such as Amway, Oriflame amongst others are built using this concept.
Hyperlocal marketing plays a critical role in improving your ROI, if youre a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business growth.
Today, when every industry has adapted to the use of digitization, how can digital wallet payment entities lag behind. What makes digital wallet the next big thing? Let's find out.
It has become mandatory for fashion retailers to frame the marketing strategies as per the changing environment. They need to cut-short the purchase journey for digitally influenced shoppers who are looking beyond e-commerce.
Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.
With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.
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