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5 Ways to Get Hyperlocal Marketing Right

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Hyperlocal marketing plays a critical role in improving your ROI, if youre a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business growth.

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Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

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As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

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Trends shaping the Indian fashion industry!

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In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

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Why it is important for retailers to focus on app strategy?

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By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

How budget eyewear retailers are grabbing the attention from investors?

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How budget eyewear retailers are grabbing the attention of investors?

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Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.

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Top five insights for retailers from the Meeker report

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The article presents top learning for retailers from Venture capitalist Mary Meeker.

How Patanjali is all set to challenge Jio and Whatsapp?

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How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?

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Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.

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Here's why you should load up your mobile wallet!

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Today, when every industry has adapted to the use of digitization, how can digital wallet payment entities lag behind. What makes digital wallet the next big thing? Let's find out.

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How Social Media Sites Such as Pinterest, Facebook Help Retailers?

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After e-commerce evolution is India, the social commerce is standing at threshold to become next big thing.

Flipkart made it to Interbrandâ€™s 40 next-generation, disruptive brands

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Flipkart made it to Interbrands 40 next-generation, disruptive brands

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The report honors emerging brands that are the next generation of world- changing brands.

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$30 billion of fashion market to be digitally influenced by 2020: Facebook-BCG study

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It has become mandatory for fashion retailers to frame the marketing strategies as per the changing environment. They need to cut-short the purchase journey for digitally influenced shoppers who are looking beyond e-commerce.

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Which consumer trends will reign in 2017?

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Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.

How social media influences buying trends

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How social media decides buying trends

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With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.

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LimeRoad introduces festive campaign with a social message

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"Facebook is pleased to support LimeRoad on their mission to collect 1 Crore Sarees."

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eBay India to host Facebook live gaming event 'Dhanbola'

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All the consumers on ebay.in will get codes that will entitle them to participate in live Dhanbola event and stand a chance to win a MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker.