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In a candid conversation with Retailer, the super-excited COO of the brand Binal Shah divulged the benefits brand has churned out with the brand licensing alliances.
Sports licensing has undergone a paradigm shift, thus making the segment move beyond the personification of sports licensing equal to sneakers and cricket, says Pankaj Sikka of Invision brands.
Flipkart has recently joined forces with Viacom 18 for the licensing of three large brands- Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts.
Although the licensing industry has been accepted as an integral part of mainstream retail, yet there are many bottlenecks to be removed.
E-commerce firm HealthKart is betting big on the multi-billion health and nutrition market in the country as an increasing number of people go online to buy products like health supplements and testing kits, says a PTI report.
Sandisk revealed that it is working with Indian authorities to clamp down counterfeit products, which is leading to losses on revenue and brand equity, says a PTI report.