With shifting market dynamics and the increasing popularity of online purchasing, the fashion e-commerce marketplace has grown more adaptable in engaging with tier 2 and 3 cities that provide considerable prospects.
Talking about sustainability, leading brands across several domains like clothes, food, accessories, and electronics are also moving towards a future that minimizes plastic waste in terms of packaging and delivery.
The restrictions are expected to be limited to Q4 FY2022 and estimated to be around six to eight weeks. Strong rebound in sales is, however, expected upon lifting of restrictions, akin to that witnessed post the second wave
The fashion industry has witnessed a great revolution in the e-commerce sector which includes the growth of dynamic industries, consumer rights, ethical as well as sustainable fashion, also the season less fashion.