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When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.
Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.
By 2025 Promod plans to be the top fashion brand with more than 100 retail doors.
Primarily the group wants to sell its supermarket chain to reinvest the amount in Aditya Birla Fashion and Retail (ABFRL) to maintain its dominant position in the category. Also, because food and grocery is a low margin business, the group wants to shift
If you are thinking of launching your own business, this is the right time to invest and enter the promising platform to create a remarkable future
Blame the new definition of fashion but this coming year we can expect to see a lot more people wearing athleisure wear in places from office to parties.
Women spend more time browsing their favourite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices unlike men. Men usually shop when necessary and stick to whatever is available