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Showing 1 - 15 Articles out of 1046

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

How Startups Are Redefining India’s Bespoke Clothing Segment?

Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.

BY Tanya Krishna  |  Aug 07, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

3 tips to have perfect ‘Size Guide’ for your ecommerce website!

It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

H&M, Zara among the top searched brands across the globe

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava  |  Jul 26, 2018  |  comments ( 0 )  | 

Top five most Googled fashion brands

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava  |  Jul 26, 2018  |  comments ( 0 )  | 

Top five most Googled fashion brands of the globe!

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush

BY Shipra Srivastava  |  Jul 26, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava  |  Jul 12, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  |