festive sales

While consumers witness the discounts during the festive season, marketers have to work hard to attract consumer's attention, much before the season commences.

The ongoing festive season sales have turned to be the latest battleground for online and offline retailers to grab the top stop in this festive season.

Though, Diwali is an equally popular event for online as well as offline retailers to churn profits via sales but this time there is a strong traction for online channel.