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Showing 1 - 15 Articles out of 86

Shopping Malls Decked Up for Christmas & New Year

This Christmas and New Year is surely going to be special for shopping malls as they prepare themselves to woo the consumers with their spectacular decor and spellbound experience.

BY Tanya Krishna  |  Dec 22, 2017  |  comments ( 0 )  | 

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

How retailers celebrate childrens day?

Many retailers have introduced schemes, offers, donations et al for the unprivileged kids of the society

BY Indian Retailer Bureau  |  Nov 16, 2016  |  comments ( 0 )  | 

This is why brand licensing is the latest sweet spot for established brands

Brand licensing not only helps the manufacturers of the licensees’ position themselves in the market, it also enable them to address the issue of credibility.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

Xilam names Indian representative for Oggy and the Cockroaches

Xilam has appointed Dream Theatre to serve as the licensing agent in India for its children�s series Oggy and the Cockroaches.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

ChuChu TV inks a pact with Dream Theatre to launch its consumer products

ChuChu TV, which is currently doing a 13-episode series targeting platforms including YouTube Red, Amazon Prime and Netflix, plans to double its production team to 120.

BY Indian Retailer Bureau  |  Sep 10, 2016  |  comments ( 0 )  | 

Mickey Mouse hops on to ONLY’s limited edition collection

The collection will consist of tops, crop tops, skirts, pants and many more outfits, especially designed for the women of modern era.

BY Gargi Bhardwaj  |  Aug 11, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

This is how licensing industry is moving beyond characters and TV properties

Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.

BY Chitra Johri  |  Jun 29, 2016  |  comments ( 0 )  | 

Gaming industry looks at licensing to monetise

While digital gaming was pioneered by Mario in late 90s in India, changes have been occurring rapidly and dramatically in digital ecosystem since 2014 with technology companies increasing their focus on mobile with each passing day, thus making mobile gam

BY Gargi Bhardwaj  |  Jun 24, 2016  |  comments ( 0 )  | 

Disney Pixar making most of Finding Dory through licensing

The bandwagon for Finding Dory includes Myntra, Bioworld, Trucare, Hamleys, Gingercrush, Firstcry, Colgate and Yakult among others.

BY Gargi Bhardwaj  |  Jun 22, 2016  |  comments ( 0 )  | 

Biotique inks pact with Disney India; forays into new categories

In a never-before alliance, Disney characters and Ayurveda have landed on same platform with Biotique inking pact with Disney India.

BY Gargi Bhardwaj  |  Jun 15, 2016  |  comments ( 0 )  |