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Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.
Brand licensing not only helps the manufacturers of the licensees’ position themselves in the market, it also enable them to address the issue of credibility.
Xilam has appointed Dream Theatre to serve as the licensing agent in India for its childrenï¿½s series Oggy and the Cockroaches.
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.
ChuChu TV, which is currently doing a 13-episode series targeting platforms including YouTube Red, Amazon Prime and Netflix, plans to double its production team to 120.
The collection will consist of tops, crop tops, skirts, pants and many more outfits, especially designed for the women of modern era.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.
While digital gaming was pioneered by Mario in late 90s in India, changes have been occurring rapidly and dramatically in digital ecosystem since 2014 with technology companies increasing their focus on mobile with each passing day, thus making mobile gam
The bandwagon for Finding Dory includes Myntra, Bioworld, Trucare, Hamleys, Gingercrush, Firstcry, Colgate and Yakult among others.
In a never-before alliance, Disney characters and Ayurveda have landed on same platform with Biotique inking pact with Disney India.