Flash sales Neha Kulwal 3Min Read Share Flash Sale: How to do it Right? 3Min Read Unsuccessful flash sales can result in bad profits, hurt brand image, and attract disloyal, one-time-only customers. Neha Kulwal 6 min read Share
e-commerce Indian Retailer Bureau 1Min Read Share How Fight between Amazon, Flipkart vs Reliance, Tata is Set to Intensify 1Min Read The proposed rules now target indirect ownership in vendors, own label, flash sales. Indian Retailer Bureau 4 min read Share
Flash sales Charu Lamba 4Min Read Share How Ban on Flash Sales by E-tailers Will Provide a Level Playing Field to Small Retailers 4Min Read As per the new draft regulations, no e-commerce entity shall allow any display or promotion of misleading advertisements, whether in the course of business on its platform or otherwise. Charu Lamba 9 min read Share
Flash sales Guest author 3Min Read Share How Valentines Day Discounts Help Brands in Generating the Surge? 3Min Read Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted. Guest author 8 min read Share
Toy Industry Indian Retailer Bureau Indian Toy Manufacturers Scale Up Amid Rise in Demand; Eyes Global Markets 7 min read Share
Consumer Behavior Shilpa Reddy Why Inclusive and Sustainable Consumer Behavior is the Future of E-commerce and Retail Biz 7 min read Share
e-commerce Akash Gehani ONDC: The Next E-Commerce Milestone & its Effect on D2C Businesses in India 10 min read Share
Customer behaviour Lokendra Ranawat How Diversified is the Customer's Purchasing Pattern in India? 6 min read Share
Digital Marketing Shiva Bhavani Marketing Transformation is the Roadmap to a Future-Ready Organization 10 min read Share
Footwear sector Manoj Bastian How Technology is Amplifying Footwear Biz Beyond Tier II 6 min read Share
Digital Marketing Divya Batra Offline Marketing v/s Online Marketing in Today's Biz Scenario 11 min read Share