Flash Sale: How to do it Right?
3Min Read
Unsuccessful flash sales can result in bad profits, hurt brand image, and attract disloyal, one-time-only customers.
Flash sales
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How Fight between Amazon, Flipkart vs Reliance, Tata is Set to Intensify
1Min Read
The proposed rules now target indirect ownership in vendors, own label, flash sales.
How Ban on Flash Sales by E-tailers Will Provide a Level Playing Field to Small Retailers
4Min Read
As per the new draft regulations, no e-commerce entity shall allow any display or promotion of misleading advertisements, whether in the course of business on its platform or otherwise.
How Valentines Day Discounts Help Brands in Generating the Surge?
3Min Read
Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.
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