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Showing 1 - 15 Articles out of 752

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

How small companies can compete with Flipkart and Amazon?

Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.

BY Shipra Srivastava  |  Jul 25, 2018  |  comments ( 0 )  | 

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava  |  Jul 12, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das  |  Jul 07, 2018  |  comments ( 0 )  | 

5 things to know about Alibaba’s AI-powered fashion boutique!

This tech enabled fashion boutique fashion boutique is the latest example of Alibaba’s New Retail strategy

BY Shipra Srivastava  |  Jul 05, 2018  |  comments ( 0 )  | 

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 10 innovative online retail concepts which went offline

Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.

BY Shipra Srivastava  |  Jul 03, 2018  |  comments ( 0 )  | 

How companies to be IPO ready?

While IPO is the most difficult route of raising fund, it's the viable route too when the founders want to keep control of the business.

BY Sharmila Das  |  Jul 03, 2018  |  comments ( 0 )  |