Showing 1 - 15 Articles out of 66
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.
However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.
Today, global retailing through eCommerce has made life easier for many consumers, businesses, traders and entities. How has this happened? Let's find out.
From a long time eCommerce biggies like Amazon and Flipkart have eyed urban cities for business growth. But why have these brands now expanded their reach to Tier II and III cities. Let's find out..
Apart from regular categories such as apparel, footwear and consumer electronics categories such as online medicine, grocery are few newly emerged segments which are fetching a lot of attention.
Online commerce has inherent advantage of know your customer, analytics and personalisation whereas offline retail has advantages of curation, advisory, entertainment and experience.
According to a latest report by Euromonitor International, India is touted to be THE leader in top-ten fastest growing eyewear market during 2016 to 2021 fiscal followed by UAE, Thiland, Malaysia, China and others.
The refurbished industry is still at a very nascent stage and in order to gain more credibility the market is working towards regulating the segment by spreading awareness and acquiring more and more customers.