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Showing 1 - 15 Articles out of 234

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau  |  Jul 09, 2018  |  comments ( 0 )  | 

How safe is your personal data in public domains?

For a country that has over 200 million online consumers, who share personal data that starts from mobile numbers to postal address and goes up till bank details, protecting the data of these consumers is no small feat.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

How milk-subscription based businesses are exploding with growth?

Milk subscription market is still at nascent stage but already fetching the attention from retail giants..

BY Shipra Srivastava  |  May 30, 2018  |  comments ( 0 )  | 

Tips to learn how to grow ecommerce business in India

The advent of e-commerce websites has made it possible for the common people to get what they want

BY Madhushree Chowdhary  |  May 24, 2018  |  comments ( 0 )  | 

Top 10 tips for Indian start-ups to cut through competition

All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well

BY Madhushree Chowdhary  |  May 16, 2018  |  comments ( 0 )  | 

Facts to consider before raising an IPO understanding what Indian investors need

The term Initial Public Offering (IPO) stands for the preliminary phase of stock sold by a particular company to raise the necessary capital for its growth.

BY Madhushree Chowdhary  |  Apr 26, 2018  |  comments ( 0 )  | 

How Arrow India grew Its Marketplace Business By 3.5X?

Arrow is an authentic American lifestyle brand with an assortment of mens womens and childrens apparel and apparel-related products.

BY Shipra Srivastava  |  Apr 21, 2018  |  comments ( 0 )  | 

Is Technology Enhancing Consumer Feedback

From understanding a customer's buying behavior to helping them buy what they like, technology has changed the shopping experience of a tech savvy customer. But is technology helping retailers analyze customer satisfaction? Let's know more.

BY Shwetha Satyanarayan  |  Mar 22, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

Why conversational commerce will be the new voice of shopping

Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?

BY Shwetha Satyanarayan  |  Feb 02, 2018  |  comments ( 0 )  | 

Making the retail experience seamless through omni-channel retailing

Trends have ever been changing in the retail industry to enhance the overall experience. Going omni-channel is surely a trend which will be followed by all. Let's read more.

BY Shwetha Satyanarayan  |  Jan 23, 2018  |  comments ( 0 )  | 

How to ensure right investment in retail?

Right investment is very crucial for the growth of retail business. The article sheds light on few important pointers which can help in generating healthy investment.

BY Shipra Srivastava  |  Jan 23, 2018  |  comments ( 0 )  | 

These 5 consumer durables trends will change the game this year

2018 will surely redefine innovation for the retail industry and news trends are going to reshape the sector. Let's see what trends will rock the consumer durables sector.

BY Shwetha Satyanarayan  |  Jan 13, 2018  |  comments ( 0 )  |