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Genesis Colors

Showing 1 - 15 Articles out of 88

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

5 mandatory steps to design and start a robust B2B e-commerce website

The B2B online portals are ideal for the business owners who want to make it easier for the other business owners. The specific measures taken for the easement of putting an order by a business introduced in the form of an online platform is saving a lot

BY Madhushree Chowdhary  |  Jun 04, 2018  |  comments ( 0 )  | 

How Max Fashions India increased assisted sales adoption by 4X

Launched in 2004, Max is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a vast range of choices at affordable prices

BY Indian Retailer Bureau  |  May 16, 2018  |  comments ( 0 )  | 

10 best shopping destinations for unique and exclusive items you might not know

India is a country that offers excellent shopping destinations to visit. From exotic handicraft markets to local bazaars we have a plethora of choices to avail

BY Guest author  |  May 15, 2018  |  comments ( 0 )  | 

5 Brands Adapting the Retail Makeover Strategy!

Retail marketing has become very competitive and so it is very important for brands to adapt and suit the customers delight to stay firm in this run of increasing retailers.

BY Madhushree Chowdhary  |  Apr 30, 2018  |  comments ( 0 )  | 

How Online And Offline Retail Can Work Together?

The impact of Internet is blurring the difference between online and offline.

BY Shipra Srivastava  |  Apr 23, 2018  |  comments ( 0 )  | 

The Potentially Expanding Menswear Retail Market in India

The men’s apparel segment clocked an annual growth rate of 10% over 2010-2015 and is estimated to post 8% by 2020, growing from $13 billion currently to $19 billion.

BY Nibedita Mohanta  |  Oct 26, 2017  |  comments ( 0 )  | 

New trends in home decor business this festive season

Technavio's analysts forecast the online home decor market in India to grow at a CAGR of 50.42% in revenue over the period 2014-2019.

BY Nibedita Mohanta  |  Sep 08, 2017  |  comments ( 0 )  | 

How to Run a Successful Bookstore Business

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.

BY Nibedita Mohanta  |  Aug 29, 2017  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

How Ritu Kumar is powering its merchandising decisions?

The luxury brand will leverage Manthan’s predictive and prescriptive analytics to optimize key assortment, inventory and in-season allocation decisions across channels

BY Shipra Srivastava  |  Jun 29, 2017  |  comments ( 0 )  |