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Showing 1 - 15 Articles out of 226

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How healthy 'Snacking' items are changing retail shelves?

The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.

BY Tanya Krishna  |  Oct 06, 2018  |  comments ( 0 )  | 

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

Vending machines are new trend in QSR biz

The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

Hrithik Roshan's HRX to come up with offline stores soon

Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.

BY Sharmila Das  |  Jun 20, 2018  |  comments ( 0 )  | 

Can AI and Big Data Analytics remodel Retail

With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.

BY Guest author  |  Jun 13, 2018  |  comments ( 0 )  | 

This start-up is changing the consuming habits of millennials

Batra says that any traditional meal may have high proteins or vitamins, but not necessarily a balanced proportion as an adult would need, which Happy Ratio tries to fill the gap.

BY Shwetha Satyanarayan  |  Jun 06, 2018  |  comments ( 0 )  |