gifting

The Indians are expected to spend 89 percent of their holiday gifting budget on gift cards, with fashion and health and beauty being the most popular gift card categories

Corporate gifting also continued to grow amidst pandemics, we did see some changes in the patterns and choices in the gifting industry

The online gifting industry is one of the contributors to the growth of the Indian e-commerce space and is set to take a larger pie in the overall market in the coming future

The online gifting market, in fact, is currently worth about $65 million and is also set to jump to $84 billion by 2024.

The global gifting market is estimated to be USD 475 billion, and India is expected to emerge as one of the strongest contributors by 2024.