Company should also see a boost to consumption in India, following the implementation of the Seventh Pay Commission and the passing of the Goods & Services Tax.
One of India's largest department store chains Shoppers Stop, , has roped in Debasish Gupta to head its marketing, loyalty and analytics division, as part of its omni-channel strategy.
Godrej, one of India's leading business conglomerates, continues to increase its footprint in the lifestyle vertical by taking majority stake of 51% in India Circus.
To redefine gourmet retail, Godrej Group's food retail arm, "Nature's Basket" has tied up with Amazon to sell its products through Amazon's big platform.
Consumer durable companies are likely to hike product prices by 5%; in a bid to follow the withdrawal of excise duty sops, coupled with high input costs.
Godrej & Boyce Manufacturing plans to achieve its sales target of up to Rs 2,800 crore by the end of this fiscal and would go for capacity expansion after two years.
Consumer Durable major, Godrej group is eyeing a ten-fold surge in the business volumes within a decade, is banking heavily on eCommerce to achieve its 'Vision 2020' target, says a PTI report.
Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.
They say you never get a second chance! Re-branding exercises have been quite the trend with retailers now. And it is all about the second, third or maybe fourth time the brand has re-positioned itself. Let us take a look...
The organised retail segment in India is expected to witness better times ahead. It can be attributed to strong economic growth expected in future; likely change in consumer needs, growth expected in young population, working women population.