Best marketing strategies for FMCG products in India from the leading brands
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These are the multimillion names that can are altering the retail industry with their innovative marketing strategies
Godrej
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Godrej reaches Goa with its 45th exclusive store
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This mega store will house home appliances such as refrigerators, washing machines, air- conditioners and microwave ovens.
Godrej consumer products register 12% increase in net profit
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Company should also see a boost to consumption in India, following the implementation of the Seventh Pay Commission and the passing of the Goods & Services Tax.
Starbucks's Avani Davda replaces Mohit Khattar as MD of Nature's Basket
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Mohit Khattar who was until now the managing director of the company will now move to a new role as Head-Retail Strategy and Branding in the company.
5 comprehensive retail mergers & acquisitions in 2016
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Here are some of 2016 biggest online- offline mergers that set an example worthy of following.
Shoppers Stop employs Debasish Gupta to head marketing, loyalty and analytics
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One of India's largest department store chains Shoppers Stop, , has roped in Debasish Gupta to head its marketing, loyalty and analytics division, as part of its omni-channel strategy.
Godrej merges with India Circus: an optimistic beginning
2Min Read
Godrej, one of India's leading business conglomerates, continues to increase its footprint in the lifestyle vertical by taking majority stake of 51% in India Circus.
Godrej Consumer Products targets 10% market share in Sanitisers and Hand wash section
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Godrej Consumer Products Ltd aims at acquiring 10 % market share in the hand wash and hand sanitisers segment.
Godrej to focus on FMCG and consumer durables
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Homegrown conglomerate Godrej Group revealed its plans to focus on consumer products to spearhead its growth in the future.
Godrej's gourmet basket now on Amazon
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To redefine gourmet retail, Godrej Group's food retail arm, "Nature's Basket" has tied up with Amazon to sell its products through Amazon's big platform.
Consumer durable firms to increase prices up to 5%
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Consumer durable companies are likely to hike product prices by 5%; in a bid to follow the withdrawal of excise duty sops, coupled with high input costs.
Godrej aims sales worth Rs 2,800 crore by fiscal-end
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Godrej & Boyce Manufacturing plans to achieve its sales target of up to Rs 2,800 crore by the end of this fiscal and would go for capacity expansion after two years.
Godrej Tyson Foods will spend Rs 8-10 crore in chillers, freezers
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Godrej Tyson Foods plans to invest around Rs 8-10 crore in creating chillers and freezers in the next couple of years.
Godrej Group banks heavily on eCommerce for growth
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Consumer Durable major, Godrej group is eyeing a ten-fold surge in the business volumes within a decade, is banking heavily on eCommerce to achieve its 'Vision 2020' target, says a PTI report.
Godrej Consumer Products expects Rs 150 crore revenue from Cinthol Confidence
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Godrej Consumer Products expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.
Godrej targetting Rs 150 crore sales turnover during Onam
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Godrej Appliances, which is targetting a sales turnover Rs 2,700 crore nationally this year, on Monday launched four new products in Kerala.
IPL: 54 days of fame for brands
4Min Read
Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.
Re-branding rewards!
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They say you never get a second chance! Re-branding exercises have been quite the trend with retailers now. And it is all about the second, third or maybe fourth time the brand has re-positioned itself. Let us take a look...
Organised retail making a mark
2Min Read
The organised retail segment in India is expected to witness better times ahead. It can be attributed to strong economic growth expected in future; likely change in consumer needs, growth expected in young population, working women population.
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