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Showing 1 - 15 Articles out of 206

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

How AI is next big thing in data driven customer engagement?

The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.

BY Guest author  |  Oct 20, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

Why do not all internet users trust online transactions?

According to the findings, it takes three to four months for a typical internet user to make the first online transaction.

BY Shwetha Satyanarayan  |  Aug 22, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Move over apps- Here’s why voice shopping is the next big thing

Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.

BY Shwetha Satyanarayan  |  Jul 27, 2018  |  comments ( 0 )  | 

How small companies can compete with Flipkart and Amazon?

Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.

BY Shipra Srivastava  |  Jul 25, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

How to make tier II cities retail ready for the future?

For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.

BY Shwetha Satyanarayan  |  Jun 07, 2018  |  comments ( 0 )  | 

Top five insights for retailers from the Meeker report

The article presents top learning for retailers from Venture capitalist Mary Meeker.

BY Shipra Srivastava  |  Jun 05, 2018  |  comments ( 0 )  | 

How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?

Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.

BY Shipra Srivastava  |  May 31, 2018  |  comments ( 0 )  | 

How E-commerce Industry is Evolving In India?

The key drivers of this growth are the growing online population and rapidly growing access to smartphones.

BY Indian Retailer Bureau  |  May 21, 2018  |  comments ( 0 )  | 

Here are 4 retail habits being adopted by the new age consumers

Along with the transitional shift witnessed in the Indian retail industry, consumers have also reshaped their retail habits and preferences. Here are 4 retail habits adopted by the consumers.

BY Shwetha Satyanarayan  |  Apr 12, 2018  |  comments ( 0 )  |