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The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Any asset-light model is simply a business model whereby the company has relatively few capital assets compared to its operations.
Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.
The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred
The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
In this week, we have seen e-commerce giant Amazon has rebranded its grocery service Amazon Now to Prime Now. Well, it makes sense for Amazon to capture the consumers who has evolved in ordering milk and bread online.
Milk subscription market is still at nascent stage but already fetching the attention from retail giants..
Interestingly while Walmart India is presently in no mood to taste water in the country's food-only retail biz, its arch rival in US and now in India, Amazon has received 100% FDI in Indian food retail biz lately.
The Government is silent on the retailing of sub-brands under the ambit of single brand and the benchmark to distinguish between a sub-brand and separate brand, thereby making it a grey area. For eg. Oriflame, in addition of selling its product, is also i