With the significant increase in the number of cases, the Indian consumer is seen to cautiously approach the future by prioritizing health safety, preferring online channels for purchases, and choosing to delay large purchases.
The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred
2015 can be crowned as 'THE' year for hyperlocal space. The industry saw rise, dominance and epic fall in the same year. Despite the large market size, consumer preference and huge injection of funds, what led to such a catastrophic downfall?