The Indian textile industry has witnessed a huge growth lately and the textile and apparel export also seems to boom in coming times. What's the reason of the growth? Let's find out.
Marketing of luxury products especially online continues to be a challenge in India. Consumers are comfortable shopping for regular consumption brands, they dont want to risk experimenting with expensive products and categories online.
Indian brands certainly have global aspirations but fail to address tastes of a global audience. A lot of our apparel brands design keeping in mind the Indian consumer and what would sell in India.