HRX

Words if you hear or even sense in the process of building a brand Run. Thats the beginning of the end. No brand can be built successfully to cater to any artist whims and fancies.

Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.

Market experts feel that this move will certainly going to provide a perfect launchpad to Myntra's upcoming stores.

Recently, company has been bringing many twists in its business model and also brought back its desktop website after seeing a big decline in sales.

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

Sports licensing has undergone a paradigm shift, thus making the segment move beyond the personification of sports licensing equal to sneakers and cricket, says Pankaj Sikka of Invision brands.

Myntra is working on some propositions similar to HRX, Bollywood star Hrithik Roshan's lifestyle apparel and casual wear brand, in the women's space and an announcement on it would be made shortly,says a PTI report.