Brands need to devise a customized marketing strategy by combining real-time data and customer behavior with a supportive infrastructure and technology.
To improve their approach to hyper-personalization, brands should begin hyper-personalizing customer engagement in retail, focusing on how to grow from trend analysis and customer behavioral analysis to offer personalized customer experiences.
Indian retail market has surely gone through a transformation in the last one year. Let's have a look at some trends that may enhance the retail sector this year.