Indian Beauty Industry

It is no wonder that more than 50-60 percent of new customers are now coming from smaller towns and rural areas.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.

Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.

Here, we're going to explore some of the top trends that are bringing about a paradigm shift in the country's cosmetic industry.