Indian Beauty Industry

When it comes to the ever-changing beauty industry, a Gen-Xer has a very positive approach to beauty, they want to find ways to prolong their health and looks by using products that are renewing and help them in aging gracefully.

The beauty industry has a widespread presence in the e-commerce landscape and thus, the role of e-commerce encircles some of the key features that act as direct advantage for businesses.

It is no wonder that more than 50-60 percent of new customers are now coming from smaller towns and rural areas.

The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.

Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.

Here, we're going to explore some of the top trends that are bringing about a paradigm shift in the country's cosmetic industry.