Enterprise data is all the data that retail organizations generate, including customer purchase history, punched feedback, loyalty forms, and real-time inventory levels and trends from social media channels.
The rise of online retail has brought tremendous opportunities for retailers in the home decor segment although to realize this potential, retailers need to carefully craft their market and customer acquisition strategy.
There is at least one powerful reason for CPG organizations to now examine new ways to acquire customer data and respond to their changing behavior: Millennials and Gen Z are more receptive to using apps on their mobile devices.
As a result of this VUCA environment, retailers constantly experience near-term network flow volatility due to promotion calendars, holidays, weather impacts, store resets, supply disruptions, and large assortment updates.
D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer's customer relationships, keeping transparent transactions, producing better products with better pricing.
The new developments are encouraging both brick-and-mortar and e-commerce companies to look to artificial intelligence and robotics in retail in order to achieve greater levels of efficiency and customer satisfaction.