The sustained challenges by the pandemic and the currently rising third wave have put several halts on the recovery graph of every sector, start-ups taking the most hit. What measures can the government to counteract that?
Hygienic menstruation products such as sanitary napkins, menstrual cups, tampons, panty liners, and intimate cleansers are common among women, sanitary napkins are used the most with approximately 17.63% of the menstruating women using them.
The digital start-up culture in India has seen a steady growth in the last decade with industries like e-commerce, edu-tech, fin-tech, digital payments, etc., becoming a major part of the entire ecosystem.
Surely, these lockdowns have given a hit to many businesses, but some have also considered this as an opportunity, because there is no other option left than doing the most for filling the pockets to survive.
While the pandemic did impact people, brands and spending, the beauty industry was fast to read and analyze consumer behavior - they made an interesting pivot and re-strategized both product innovations and marketing strategies.