Tapping into the Influencer Marketing Potential in India's Rs 90,000 cr Festive Market
As the festive spirit of Diwali permeates the nation, brands discover themselves amidst a thriving market valued at an astounding Rs 90,000 crore,…
How Influencer Marketing will Change the Business Landscape in 2023
The emergence of social media has changed the way of interaction for humans and businesses alike. In fact, using social media has been identified as…
What Brands Can Expect Of The Influencer Industry In 2023
As a marketer, it's your responsibility to stay on top of the latest trends. And while you can't predict the future with 100 percent certainty, you…
D2C: How the Role of Influencers is Changing 
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards 2024 Mumbai
    19 Mar, Hotel Trident, Mumbai

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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How Metaverse will Shape the Future of Influencer Marketing
A virtual world that bestows an experience of reality through gadgets popularly known as virtual and augmented reality headsets is what ‘Metaverse’…
How Influencer Marketing is Going to Change in the Age of Metaverse
The most popular and powerful marketing strategy for brands and markets these days is influencer marketing. And social media is becoming a crucial…
2021 Witnessed a 40 pc Surge in Influencer Marketing Spends
In a year ravaged by Covid-19, influencer marketing witnessed a massive growth in spending by leading brands and agencies to the tune of over 40…
3 Reasons Why SEA's E-Commerce is Set to Explode
The latest report from Facebook & Bain Company has proven that the ‘new normal’ resulted in new purchasing habits which boosted digital…
How Influencer Marketing is the Ultimate Game Changer
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin   The drastic shift in the scenario of digital marketing…
How to become an influencer on Instagram and earn a living?
Welcome to the age where most of the wealthiest celebs have not appeared on television or in a magazine, yet they are making handsome cash every…
How FMCG Brands Should Leverage the Power of Influencer Marketing?
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be altered by companies. By no…
How brands are increasingly relying on the power of influencers to tap their target audiences?
Increased internet penetration and the rise of social media has led to the genesis of Influencer Marketing or ‘Digital word-of-mouth’. Influencer…