IPL

Furniture renting is not new to the millennials who love to live with less baggage and burden. But have you peeked into the world of seasonal renting of furniture? From TV projector screens to barbecue machines, millennials are making the most of such sea

Taking its expansion spree a notch higher, Shahrukh Khan co-owned KKR has launched Kolkata Knight Riders Expressions debit cards with ICICI bank.

Sports licensing has undergone a paradigm shift, thus making the segment move beyond the personification of sports licensing equal to sneakers and cricket, says Pankaj Sikka of Invision brands.

One of the largest and most popular Indian jeanswear brands, Spykar recently announced its alliance as an "Associate Sponsor" with RP - Sanjiv Goenka owned RISING PUNE SUPERGIANTS.

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

Cheering is about shouting out in support and adorning team merchandise. To grab their favourite team merchandise, fans are logging onto internet websites. As a result, e-tailing has received a spectacular thrust. Read on for details