Jasmeet Sahi

Colours add to the visibility factor of a brand.

Involving all the five senses of a consumer with a good retail design can promote sales and help sustain brand loyalty. A look into what retailers and visual merchandisers can do to make shopping a sensory experience.

Today it is not about customer satisfaction. Customer delight is where it is at. A retailer needs to understand that it is the consumer who holds the key to his/her gains. Read on to know more

Technology has made the world a global village and more recently a global market place. Providing high-end technology to retail, the IT sector is taking the retail world by a storm. Let us get swept away...

Brand evangelists refer to a concept where the customers themselves promote a brand that they believe in. Just as any sports teams have fans so brands have evangelists. Nothing is more superior to having the customer as your brand ambassador. Read to know

They say there are no limits to marketing. The latest on the list of retailers is contests. Despite freebies being given to customers retail experts believe that contests make for an excellent marketing tactic. Let us see how.

Encouragement in any form, words, deeds or actions is always well-received. Employee benefits in the form of insurances, gift vouchers and coupons, free memberships etc form a part of this encouragement. Know how business owners can encourage employees