Kulin Lalbhai

Doing away from typical moudulas-operandi, the retailers are reckoning consumer engagement and offering what quintessential eRetailers do.

In a move to address the rising needs for seamless Omni-channel platform, Arvind has plans rolling to reshape its fashion business through its much awated project Nnnow.com.

Lately Freecultr has been in the market to raise funds, but without any success amid funding drying up and this prompted the company to initiate talks to sell to Arvind.