Kumar Mangalam Birla

Primarily the group wants to sell its supermarket chain to reinvest the amount in Aditya Birla Fashion and Retail (ABFRL) to maintain its dominant position in the category. Also, because food and grocery is a low margin business, the group wants to shift

Major conglomerates such as Tata, Arvind, Mahindra, Reliance Retail and Aditya Birla Retail explore online fashion, to take online e-tailers head on and fight digital battles with each other outside the store.